Cycling
09/2014
Author: Central MeetBike

Soft measures and marketing for bicycle promotion – Targeting

Marketing and soft measures are key factors for successful cycling development. Those publications gives more information about the subtopics: general public relations, targeting and means of public relations concerning cycling. The fact sheets were created within the EU Project Central MeetBike, by the Technical University of Dresden (Chair of Integrated Transport Planning and Traffic Engineering).

Soft measures and marketing for bicycle promotion – Targeting

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