Tirana Shopping Street Survey: Sustainable modes of transport are good for business!

Our latest publication delves into the mobility behavior customers along Tirana’s three main shopping streets. 

Through a comprehensive survey, we received fascinating insights into how people travel, shop, and spend. 

Key findings include: 

1. Sustainable travel is the norm: An impressive 87% of shoppers use sustainable modes like walking, cycling, or public transport to reach these shopping hubs. Only 13% of customers come by car.
2. Local customers dominate: 62% of customers live within 3 km of the shopping streets, making sustainable travel options ideal.
3. Retailers’ perceptions vs. reality: Shop owners tend to overestimate car usage and underestimate the use of public transport among their customers.
4. Frequent visits from pedestrians: 66% of daily visitors arrive on foot, highlighting the critical role of pedestrians in supporting local businesses.
5. Spending habits: While car and bike users spend the most per visit (€19, compared to 11€ on average by pedestrians), it’s the more frequent visits by those using sustainable transport that drive shop owners income, delivering 87% of weekly revenue.

Discover how these insights could reshape our understanding of urban mobility and local commerce.
Read the current 2024 shopping street survey here. 

Find here the previous survey conducted in October 2021.